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« Quick Note on Mel Gibson | Main | 2006 is Year of the Dog »

August 2, 2006

Commerce Not Good for Children

maccheese.jpg
Updated 17:25
Which should concern me more: Sponge Bob on a box of macaroni and cheese, or the possibility that my child will be abducted? Well, seeing that I don’t really give a rat’s ass whether Sponge Bob is on the box, it should be an easy question. But the message of this NPR story is that I am a fool for failing to recognize the insidious dangers of letting my children watch television in a society where there is no government regulation of Sponge Bob on food boxes. You see, if my children watch TV and see Sponge Bob Squarepants, Cinderella, Dora the Explorer, or any of the other so called “children’s programming”, then they will desire bedspreads and cereal and clothing and bicycles and whatever else some evil bastard slaps a cartoon character on and sticks on a store shelf.

It is disturbing, the NPR story says, that a 4-year-old recognizes the logo for Coca-Cola. Stop and think about this: We sing and use flashcards and read books to our children in an attempt to get them to recognize and use symbols to communicate with other people, including across barriers of language and space and time. And the Coke symbol is one of the most widely recognized symbols in the world. But this NPR story presents it as lamentable when a child joins the rest of us in knowing what that symbol means. This knowledge is bad. To desire Coke is also bad. That is the message NPR is pushing.

Some of you [stare at Rammage] will say that this is typical of NPR. Fine, but I have a point beyond complaining that NPR is a bunch of anti-market liberal weenies (especially since I don’t believe that is generally the case).

Mayo Clinic pediatrician Dan Broughton is interviewed in the story. Speaking for the American Academy of Pediatrics, Dr. Broughton is the one who says that I worry too much about child abduction (after all, it’s statistically improbable), and not enough about having my children see Sponge Bob on a box macaroni and cheese in the store (statistically certain). I guess it doesn’t occur to him why, exactly, I worry about child abduction. First of all, the two concerns are not mutually exclusive. What if an abductor exposes my child to the Sponge Bob m&c? Now the kid has been stolen and corrupted by advertising! It is clear, after all, that there is no escaping from advertisers. Better to keep the kid safe from abduction, in my mind, just on the off chance that it would be better for the child to be with me than with an abductor.

But I do get Mr. Broughton’s point. Even while my children are with me physically, they can be mentally abducted right before my eyes by what they are watching on television. Don’t dismiss this as hyperbole – hours upon hours of children’s programming have a serious impact on what your kids believe. They can be pushed a socialist agenda, or a message of rugged individualism… many shows indicate that might makes right, and as a parent I sometimes have to address that. Parents do need to be aware of what their children are exposed to at school, on line, on television… everywhere. This is a legitimate concern. In fact, I have addressed the possibility that the messages in these kids' shows are a means of positive social engineering (see here).

Having said that, I don’t really care if my children are watching commercials. I am one of those parents who are capable of saying "no" to my children. And my kids don’t have money, and they don’t have cars, so they won’t be making any purchases for themselves for quite some time. In the meantime, they learn by example. I do not feed them crap, and I do not buy them whatever they ask for. My shopping habits are shockingly similar to those of my parents when I was a child, and shockingly dissimilar to what I was asking for when I was five years old. Despite all of the Smurf-watching I did as a kid, I turned out okay. And that wasn't nearly as educational as Dora, or my personal favorite, Little Einsteins.

But we all know that there are people out there who don’t think that parents can handle raising their kids without regulatory help from the government. Some of those people are parents like the ones the NPR story talks about. So the question for any level-headed lover of liberty is, How can I get these people to leave me alone? How can I keep them from pushing more regulations onto the industry – how can I stop that slippery slope? The Campaign for a Commercial-Free Childhood is a group that wants to end marketing of junk foods to children under eight. [Insert libertarian joke about black-market junk food ads]

But in all seriousness, how exactly would such a ban be enforced? The answer is, sweepingly.

If you listen to the NPR story, you will hear the president of Nickelodeon trying to explain the basic concept of supply and demand, but it’s a futile effort. The story even notes that there is a demand for healthy food to be associated with these cartoon characters, so we see the creation of things like Dora Carrots. But still, in the minds of the media and child psychologists, there is a failure to let parents raise their own children.

Update: The NPR piece I discussed was the first in a series of three. The others are here (on 'tweens) and here (teens).

Wulf Posted by Wulf on August 2, 2006 at 03:14 PM

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Comments

but I have a point beyond complaining that NPR is a bunch of anti-market liberal weenies (especially since I don’t believe that is generally the case).

Haven't listened to MarketPlace very much then, huh?

Posted by: smilerz [TypeKey Profile Page] at August 2, 2006 3:42 PM


Smilerz:
Haven't listened to MarketPlace very much then, huh?

No doubt! This was really (one of) the turning points for me. When MarketPlace turns into a bunch of anti-market Leftist weenie, you know that NPR has jumped the shark. Which, of course, would be no problem if it weren't receiving public funding.

Posted by: Rammage [TypeKey Profile Page] at August 2, 2006 4:43 PM


I actually find NPR only mildly liberal most of the time. The fact that MarketPlace finds it impossible to ever report positive economic news drives me bat-shit

Posted by: smilerz [TypeKey Profile Page] at August 2, 2006 6:01 PM


Okay, that I agree with. But I read the Economist as much as I listen to MarketPlace, so it kinda balances out.

I know, I know... Eeeeeeuuuuuwww! The Economist says!

Posted by: Wulf [TypeKey Profile Page] at August 3, 2006 10:16 PM


Excellent piece. I have linked to it in my discussion of the same issue here.

Posted by: Scott Stein at August 4, 2006 6:09 PM


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