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« I Can't Live on this Salary! | Main | Commerce Not Good for Children »
Studio executives, who spoke on condition of anonymity because of the sensitive nature of the matter, were divided on how Gibson's behavior would affect his career. One noted that people have short memories, including filmmakers who might want to profit from Gibson's star power.(story here)
Filmgoers, too, could overlook much if the film is perceived as worthwhile.
"Usually it comes down to the marketing of the movie and does the average person want to see the film," said Paul Dergarabedian, president of box office tracking firm Exhibitor Relations.
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That does seem rather capricious and arbitrary. I thought that the success or failure of a movie was largely dependent on Frank Rich's opinion of it.
Posted by: Rammage
at July 31, 2006 2:09 PM
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