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The NHL on OLN? What is the world coming to?
ESPN failed to match Comcast’s offer for the television rights for NHL games for the next three years. Comcast will air these games on the OLN, formally known as the Outdoor Life Network. Yes, the same station that played all those hunting and fishing shows, and more recently, Survivor reruns. Apparently OLN has changed their ways. They dropped their name and just stuck with the acronym, and added the slogan “We've Got A New Attitude.” Oh boy!
I understand ESPN’s hesitation...somewhat. The NHL is the worst TV audience out of the four major US sports. The network averaged only 400,000 viewers per game on ESPN, and almost half of that when shown on ESPN2. Not the most stellar of ratings, and in a world where money runs everything, it just didn’t cut it. To pay close to $70 million a year (what Comcast is going to pay) for something that they may not get the return on, from a business standpoint, makes sense.
But this is hockey folks. ESPN has let a major sport leave their network, but yet they will still show bowling and poker (nothing against those two…umm…”sports”). This is Gary Thorne and Bill Clement, whom in my opinion call a hockey game better than anyone else, gone. The OLN? Come on!
Some of you may think that it doesn’t matter which network a game is shown, as long as it gets shown and you can watch it. In some cases, that may be true. Hopefully the OLN will prove me wrong and have excellent coverage. Hopefully they can find some top notch commentators that will call an exciting game. Hopefully hockey on TV as we know it hasn’t been ruined for at least three years. Only time will tell I guess.
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Wow. Is this the end of the NHL? Or just a roadbump like when the NFC went over to Fox?
Outdoor Life Network, eh? But hockey is indoors. Old time hockey. Eddie Shore, eh?
Posted by: rammage at August 18, 2005 5:32 PM